I was approached recently by the rbl brand agency who had been asked by one of their clients, the National Farmers Union to take on a project to help promote a new NFU Healthcare campaign that they were launching in conjunction with BUPA
The brief was in one sense quite simple; to photograph a number of farmers on their farms showing them in their environment in a natural way and to show them as they carried out their normal day to day work.
The pictures were to be mainly in black and white and the idea was to be as natural and as unposed as possible. A couple of posed portraits could be added to the set but essentially it was to document them in a Day in the Life style. For a photographer like myself who shoots mainly in a documentary style this was a great brief to get!
From the pictures I shot rbl would then make the selects which they would present to the NFU and once the final decisions had been made they would be used in the campaign which would run in print in various poster and leaflet campaigns and online and these can be seen HERE
After a pre-production meeting with the guys from rbl, the NFU and myself the logistics were put in place and the first two shoots were arranged and over coming weeks four farmers were photographed resulting in five traditional farming areas being documented. These were Horticulture, Arable, Livestock, Upland and Dairy.
In this four-part series of blog posts I’ve shared some of the pictures that I shot as part of the assignment and I begin with Sarah Dawson.
Sarah is a horticultural farmer near Boston in Lincolnshire. She farms purple sprouted broccoli on a 175 acre farm. She comes from a fourth generation of farming family and runs the farm in partnership with her father and brother.
I spent the day with Sarah and photographed her as she effortlessly juggled working the farm and associated paperwork, organised her staff, inspected the crop all whilst taking care of her two children.
Below are some pictures of the day:
Images (c) Ian Forsyth 2017
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